You’re not the first social media star to start her own line. Why were you slower to the game?
I had a line with my sisters, and we were in a licensing deal and a partnership, and it took time to get out of that. Right after, I said, “Hey guys, I want to do something on my own.” Kylie had just started her lip kits, my mom and Kylie had found a really great business model and found great partners. I learned so much from them.
Does that mean you’re going to work with the same manufacturer as Kylie?
Yes, I’m working with the same manufacturer. I’ve had a relationship with them for a while actually. But the lines, they’re totally separate. We don’t really talk to each other about what we’re doing and what our formulas are.
Mario, your makeup artist, recently signed on with Laura Mercier. With the introduction of your line,…