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Fox and iHeartMedia Partner to Take on Digital Advertising | Media

The latest in media marriages is bringing together Fox Networks Group and iHeartMedia in a partnership that will help advertisers target audiences across video and audio.

In an effort to take on the likes of Facebook and Google, which are called a duopoly online and are luring traditional media dollars there way as well, media companies have been increasingly working together to combine their data capabilities and other resources for better targeted advertising products.

Fox and iHeartMedia will let marketers identify consumer segments such as football fans or hip-hop fans and then reach those audiences across Fox’s TV and digital properties and iHeart’s radio and streaming platforms.

Using iHeartMedia listener data and Fox viewer data, marketers would be able to identify football fans, for example, who listen to Z100 on the radio and watch…

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